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Fake Health Foods Lead to Fake Fitness

Health food and marketing is big business. Depending on the health food subject, this can stimulate a soapbox moment for me. We have been hit hard with no-fat, low-fat, no sugar, no calories, gluten free and now unhealthy organics are making headway.

Whatever current health food trend is happening, food companies are figuring out ways to dupe the consumer. Do you really believe organic Ruffles, Doritos and Cheese Puffs are healthy?  Really!?

Sadly, consumers believe them to be healthy and are loading grocery carts full of unhealthy organic food items. Chips are chips, organic or not and probably one of the worst things to put in your body. Other food items try to squeak by stating they are minimally processed, but processed is processed.

Store shelves are lined with convenient organic items and granted some may be fabulous, but most are not. The ingredients tell the real story for anything in a box, bag or wrapper. If you can't understand or pronounce what's on the ingredient label, you better believe it's a chemical sh*t storm.

Many fitness enthusiasts rely on protein and energy bars. Have you looked at those labels? Most are the same as eating a candy bar. Health bars are also available in organic versions but does it make them any better? Removing pesticides are great but what about all those additives, sugar, and salt?

When it comes to buying any food, rely on the ingredient label and look for understandable quality ingredients. Fewer ingredients are more when it comes to packaged products.

We need to become wise consumers and discontinue believing fake health food marketing schemes. Eating a bag of organic chips post workout isn't muscle recovery food. Reaching for that energy bar may not be the best choice, and forget the organic white pasta.

Real organic food is just that, real in its raw state. Sometimes organics can even look ugly with blemishes and it ripens quickly. We need to get back to and understand real and whole organic food is what will keep us healthy.

We obtain optimal fitness, improved athletic performance, fat loss and muscle gain when we feed our body the good stuff.  Just because the label says organic, fat-free, gluten-free or any "free" doesn't mean healthy.  Be a wise shopper and eat what you understand. Keep it real and Stay Healthy!

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